Tools
Illustrator, Photoshop, Indesign
Scope
Graphic Design, Brand Identity, Creative Direction
Scope
Graphic Design, Brand Identity, Creative Direction
Alessi Rebrand
Alessi is a famous Italian brand known for its unique and creative household products. It was founded in 1921 by Giovanni Alessi. Alessi's products are known for their bold designs, bright colors, and artistic touches, making everyday items feel special.
Objective
Alessi’s primary challenge is to boost brand awareness and recognition in the Canadian market. Despite having products available at retailers, many Canadian consumers are still unfamiliar with Alessi’s rich history. Additionally, the brand lacks a strong, distinctive brand voice, a clear understanding of local competition, and an effective marketing strategy.
About the project
This project aims to enhance brand recognition in Canada by updating the logo and using modern marketing strategies to reach new audiences and increase market presence.
Image Credits:
www.alessi.com
www.instagram.com/alessi_official/
Logo Redesign
The new logo is inspired by the iconic Alessi Bulbul kettle, shaped like a curling stone. It uses a modern, lowercase sans serif font for a younger, sleek look. The ‘a’ is uniquely designed to echo the rounded shape of the Bulbul kettle
Application
Bus Shelter Ad
Bus Shelter Ad
Social Media Content
Bus Shelter Ad
Social Media Content
Bus Shelter Ad
Social Media Content
To boost brand awareness among urban professional, the ad showcases one of Alessi’s iconic and artful designs, capturing attention and piquing the curiosity of passersby and commuters.
Using Instagram’s visual storytelling and TikTok’s dynamic videos, Alessi can connect with younger, design-focused audiences, boosting brand awareness and sales. These platforms blend inspirational content with direct marketing, perfect for highlighting Alessi’s mix of art and function.
